There are a variety of motivations behind online tracking. Why we're tracked and what's being done about it Each of these trackers may be present on multiple sites that the user visits, allowing the tracker to piece together a detailed profile of a person’s interests and behaviors.Half of those will start tracking them within the first two hours of browsing activity.People browsing the web for only a week are expected to encounter 177 tracking entities on average.How pervasive is online tracking?Ĭollecting detailed web browsing behavior data is now a ubiquitous practice on the internet, exercised by most websites and in all jurisdictions.Ī recent study by Norton Labs measured the prevalence and behavior of online trackers and unveiled fascinating results. Here’s what you need to know about online tracking. We’ve applied our research to develop Norton AntiTrack, a new tracking protection product designed to help you take back your privacy. Norton Labs has done in-depth research into tracking - and it has a direct impact on your privacy. Do you know what is happening behind the scenes as you’re browsing the web? Are you aware of the extent and frequency at which your online behavior is being tracked, shared, and analyzed?
